Mitsubishi Outlander PHEV
We choose to go to the moon: a video that tells the ability to imagine the future.
The future always passes from the imagination and the desire to reach far.
This is the concept that the agency has chosen to illustrate through a video which tells in a poetic way the ability to design and realize the future by Mitsubishi with Outlander PHEV, the most popular hybrid plug-in in the world with 200,000 units sold since its launch in 2013.
The video created by the agency, for a social campaign released on July 20 on the anniversary of the moon landing, has a child as a protagonist and begins with a strongly symbolic message,"We choose to go to the moon” from the speech of J-F Kennedy made on September 12th 1962 when he promised everyone that the United States would send the man to the moon within the decade.
Dedicated to all dreamers who have come away with the power of imagination, the video evokes Mitsubishi's ability to design and implement solutions that allow us to drive and lead a sustainable future like the Outlander PHEV, the most technically advanced plug-in four-wheel drive hybrid in the world which offers 100% electric capacity in 4WD.