Mitsubishi New L200

Beyond the pickup

Versatile, powerful, iconic, Mitsubishi L200 is a model that needs no introduction.

Today it has been further enhanced and renewed in design with the launch of the new Mitsubishi L200.
Oltre il pickup ("Beyond the pickup”) is our way of celebrating the capacity of the new model to go beyond itself and its category in a multi-channel campaign that will live on newspapers, digital channels and sales points.

Powerful, dusty and epic images created on Etna also illustrate in a video made by the agency all the strength and character of this unique vehicle