Mitsubishi Outlander PHEV

No spaceship but many heroes who will be the main actors of as many episodes along with Mitsubishi Outlander Phev.
For the first episode of the creative and conceptual platform of the Japanese brand Mitsubishi with the claim “Drive your ambition”, the agency has created a documentary film set in Portugal and precisely in Nazaré, where the great waves of the Atlantic are challenged every year by dozens of world surfers to reach impossible records.

Together with Alessandro Marcianò, a professional surfer and former holder of the Italian record of Big Wave Riders with a 18 meter high wave, a communication project was created to enhance the Mitsubishi Outlander Phev, the plug-in rechargeable hybrid SUV. 


The electric car is the star in a location where you can breathe energy and where man must submit to the laws of nature so as not to be crushed.

This is a strongly symbolic message that leads us to make better use of intelligence to create sustainable mobility solutions; the car accompanied Marcianò in the long journey of approach through Spain and Portugal to become a reliable companion of adventures for the preparation of the enterprise.

In addition to the project and story design and the creation of the operation logo, the video required shooting on land and at sea. 
We documented Alessandro Marcianò's ground preparation phases, as well as those at sea where we made use of some drones operated by Adrenaline Film. Editing and filming are by Filippo Chiesa and Gaetano Musto while the voiceover is Guido Ruberto.

This is the first episode of a communication activity that sees Mitsubishi taking the energy route for sustainable mobility and that, as the claim “Drive your ambition”, invites us to be ambitious. Indeed, to guide our ambitions to do things better and without limiting our ideas.