The urban remedy
TV campaign and integrated communication
For the entry-level model of Mitsubishi, we decided to enhance some of the factors which make this small car great, due to some performances such as the 5 seats or reduced consumption (more than 27 km with a liter). A car that not only is suitable for novice drivers, but is also a viable solution for city use “freeing the streets of the center” from clogging and congestion. This has led to the idea of treating the product as a real medicine or a remedy to traffic problems.
Irony and lightness in the tone of voice make the creative platform suitable for multiple uses on social channels and for various collateral activities.