Mitsubishi Space Star


Mitsubishi Space Star: the urban solution

Space Star, the smallest Mitsubishi (but only in size), is preparing to awaken the Italian market with a new communication campaign.

The Space Star communication, built around TV and radio commercials and a digital campaign, is inspired by the city car's urban character and highlights its practicality in every situation. 

With 5 doors and consumption and CO2 emission levels among the lowest in its category, Space Star is the urban solution to city stress.

The campaign focuses on four subjects, one for each urban challenge, and is aimed at those who drive in the city every day struggling to find a parking space, with the petrol warning light constantly blinking, intoxicated by CO2 emissions and, in the case of younger drivers, worrying about their driving skills.

The campaign, with a strong ironic character, stands out for its graphic approach, born from the collaboration with Mauro Mason, Italian illustrator and motion and web designer, who is able to represent the challenges faced by drivers in a fun mood.