SsangYong, Tivoli
The original taste. Test it.
TV campaign and integrated communication
Tivoli is a crossover with great potential and for a Korean brand like SsangYong, the test drive is essential to appreciate all its features. This self-confidence of perceived quality leads to the communication idea to test Tivoli as if it were to “taste” something irresistible. The bi-color versions of the car help to create a connection among various foods, such as licorice or strawberry and the bi-color versions of Tivoli.