SsangYong, Rexton


TV campaign and integrated communication

To launch the new Rexton, Kube Libre creates a strong and concrete communication campaign, just like Rexton.
An SUV with a contemporary design and almost 5-meter length does not fear comparisons in terms of performance, strength and quality. From this consideration comes the communication concept of the flag bearer of the Korean brand; a “so self-confident” car that there is no fear of comparison both in off-road contexts and in elegant urban environments. This leads to the idea of a parallel with friendship which develops in a rugby team, rugged but noble sport, rich in mud but loved by transversal targets where the challenge is always genuine and substantial.