BDP Besenzoni Defense System, Yourban
A barrier for protection of urban antiterrorism.
Brand strategy, naming, logo and integrated communication.
Much more effective than a concrete jersey and aesthetically much more compatible with the urban furnishing of historic centers. An urban anti-terrorism protection project developed by BDP-System, a start-up founded by Besenzoni Spa, in collaboration with the University of Bergamo and the University Center for Innovation Management and Technology Transfer.
A creative platform that puts the protection of man people at the center of the project where the name, “you”rban, refers both to people and cities.