Communication strategy and creation of the name of the main brand and sub-brands; construction of the brand identity architecture for the various commercial realities of the project. Digital launch campaign and daily press.
An articulated project, composed of many different souls, needs an integrated approach able to speak about its peculiarities.
Starting with naming and payoff, Kube Libre builds the identity brand and with the logo it completes the coordinated image.
8 panels speak of the values of the project and explain the important philosophy. Their tone of voice and visual format are consistent with brand identity.
Vistaterra is also the container of various activities: the naming and identity of each one remain within the structured brand architecture on the basis of the DNA of the project, while maintaining an autonomous physiognomy.