Tecno at Orgatec 2016 campaign
Redesigning the future of the future work
Kube Libre interprets the philosophy of Tecno, point of excellence for innovation applied to the design industry, leading the company in the communication path that anticipates Orgatec, worldwide exhibition about workspaces and business furnishing. The campaign includes different chapters that aim to introduce the concept of the new products that will be shown during the exhibition. The idea underlying it comes from the concept of a world that constantly changes, where our habits change and our way of working changes too: thus the new positioning ‘Redesigning the future of the future work’ was born. In this context, through a narrative storytelling, the communication says that the future work has got a new future, designed by Tecno in order to give life to what was thought impossible once and that instead, one day, will be a reality.