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SsangYong Rexton

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SsangYong Rexton. Confident.

For the launch of the new Rexton, Kube Libre created a communication campaign as strong and decisive as Rexton itself.

The first SsangYong commercial created ad hoc for the Italian market, inspired by Rexton's reliability and versatility. The strategic concept is Confident, because Rexton is the friend you can count on in any situation. 

The players of Collegno Rugby feature in the commercial.


Rexton's press campaign is coherent with the strategic concept Confident, based on the car's main characteristics: reliability and versatility. Rexton dominates the scene from above, in an off-road context reachable only thanks to the elegant yet solid SUV, able to go anywhere.