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SsangYong Korando

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Smog is in the air? Korando GPL!

The press and digital campaign for Korando GPL offers the solution against city smog.


The creative concept on which the Korando press and digital campaign is based on is ironic and visually intuitive: is the smog level so high in the cities that we should wear full body protection? Korando GPL is the answer! 

An idea inspired by a smart car, which requires a friendly tone, able to enhance smart choices.