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Mitsubishi Eclipse Cross

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The SUV Coupé from a new point of view. Yours.

Mitsubishi starts 2018 with a new model, Eclipse Cross. For the launch, Kube Libre prepared an integrated communication strategy that describes the new SUV Coupé.

An innovative SUV Coupé aimed at an unconventional audience: these are the elements at the base of the comprehensive communication strategy that targets those able to see beyond clichés, enhancing the value of individuality and talking to those who choose to look at the world from their own personal perspective.

This is why Mitsubishi Eclipse Cross is "The SUV Coupé from a new point of view. Yours."

The Eclipse Cross press campaign touches on all its strong suits.

The tone of the Eclipse Cross press campaign is coherent with the commercial created for its launch and is based on the same creative concept “Eclipse Cross. The SUV Coupé from a new point of view. Yours." and describes the strengths and advantages of a car unique in its kind.