Mitsubishi Eclipse Cross: Design Week 2018


Eclipse Cross. Design from a new point of view.

Mitsubishi Eclipse Cross tells the story of Design Week 2018 from a New Point of View, together with Corriere della Sera, Living and Kube Libre.

Mitsubishi Eclipse Cross follows the path set by the creative concept of its launch and presents itself as the SUV Coup√© able to live the city from a new perspective. 

In occasion of Design Week 2018, Mitsubishi Eclipse Cross explores the streets of Milan with four influencers, Elena Braghieri, Stefano Cavada and the Simple Flair duo, in search of New Points of View on lifestyle, food and design. Along three different itineraries dedicated to the must-see events of Fuorisalone and two appointments at Casa Corriere, with guests that can really offer new points of view, for today and tomorrow, Eclipse Cross creates a story outside of the box. 
Starting from the development of the concept, through a communication platform, a dedicated landing page and thanks to the collaboration with RCS Corriere della Sera and Living, Kube Libre joins Mitsubishi to tell its public about the new perspectives of Design Week 2018.