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Luciano Nardi

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Luciano Nardi

Founder of Kube Libre, "Independent Communication Factory". He re-launched the concept of Integrated Marketing Communication Agency started in 2006 with Bcube, the Publicis Group agency where Nardi was MD and Executive Creative Director, following brands like H3G, Aprilia, Gilera, Coca Cola, BMW, Mini, Aviva and Trussardi.


From 2000 to 2006 he was Creative Director of Leo Burnett Worldwide for Fiat, developing global campaigns for various models of the Turin company. Among the most successful campaigns there is the 2001 launch of the Doblò, official car of the Jamaican national bob team, named best television commercials of the year. From ’92 to ’99 he worked as Creative Director at TBWA Italy, with a London break in the ’95 to TBWA UK. He signed campaigns for various brands such as Apple, Sony Playstation and Corriere della Sera. With the Ukraina spot he was awarded at Cannes with a Lion.


www.lucianonardi.it

2006 / 2009

Thanks to its strategic and creative contribution, through a competition in 2006 he determined the acquisition of H3G, the fourth mobile Italian customer. Thus he began a strategic repositioning path of the brand with a new television format that led to a memorable campaign with Luciana Littizzetto in the parody of the famous heiress Paris Hilton. The campaign was a success in terms of satisfaction and results, reaching the goal of winning new subscribers and regaining the female target in particular. Also in 2006 he signed the campaign for Aprilia, a Piaggio Group’s brand, followed by Gilera in 2007.


In 2007 he worked on the development of Aviva Insurance, Trussardi and Trussardi Jeans’ communication. In the same year, he contributed to the birth of the new Burn, Powerade and Aquarius of Coca Cola Italy Group campaigns.


2008 was the time of the car: after a long international consultation, he held the task by BMW Italia Group for BMW, Mini and Motorrad brands. From the first job with the Motorrad team, the “Anti-Season Program” came, followed by the BMW X3 campaign and the Mini Ray integrated communication platform.


2009 was the year of the consultation for all the Coca Cola Italian group’s brands. Thanks to a creative and strategic integrated approach, he contributed to the assignment of brands such as: Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite, Nestea.

Other experiences

Leo Burnett Worlwide Creative Director for the Fiat Group. From 2000 to 2006 he was called to Turin to follow the communication and the launches of new company’s models. Under his creative direction in 2001 the International Campaign for Fiat Doblò came, with the sponsorship of the Jamaican national bobsled team. The campaign was awarded in the same year as the best campaign of the year to the “Mezzo minuto d’oro" broadcast by Canale 5. The launch of the Fiat Panda and Fiat Croma with Jeremy Irons then followed. In addition to the on-air campaigns in Italy, he managed the coordination of the countries where the Fiat brand is present: from Brazil to South Africa, from Turkey to India and most of the European Countries.


Among other experiences: in 1999 he was Creative Director of Leo Burnett Milan, where he was in charge of P&G for the Dash brand.


From 1993 to 1999 he was Creative Director of TBWA / Milan. He followed the Italian launch of Sony Playstation and Apple. The campaign developed by Lee Clow of TBWA / Chiat Day for the Steve Jobs’ company was adapted in Italy by Dario Fò’s voice and collaboration.


In 1995 he moved for one year in London at TBWA / UK with Trevor Beattie.


For Corriere della Sera, he followed all the launch campaigns of publications, from Totò and Peppino in "Noio vulevan savuar" for the language course, up to the atlas’ launch by the Ukraine spot. The latter, in addition to contributing to the overtaking of Corsera on Repubblica, brought a Lion at Cannes Film Festival to Italy in 1995.


He also managed campaigns for Clementoni, Snam, Samsonite, Canon.


He previously worked as Art Director for Lintas, Alberto Cremona, Business/TBWA, New Time.

Awards

1 Cannes Lion, 1 Epica Award,

2 Golds, 1 Silver, 1 Bronze ADCI,

"Pubblicità Italia" Grand Prix,

“Mezzo minuto d'oro" Grand Prix.


Member of Italian Art Directors Club and D&AD Uk.