Ivrea, città industriale del XX secolo


Ivrea, industrial city of XX century

Kube Libre realizes brand identity and communication plan for the Municipality of Ivrea

From 2016 Ivrea is a UNESCO candidate for Industrial City of the 20th century. Kube Libre has created a brand identity and a communication project for the nomination.

The project was developed starting from the analysis of the different faces of Ivrea: Adriano Olivetti, promoter of this project, has in fact, combined with the concrete needs of factory production, the intent to respect an ideal of ethical, sustainable and human work.

The communication plan is divided into three subjects that tell the key values of the city: Ivrea is the human industry, the icon of a dream realized, the innovative industrial community.

The three subjects of communication are declined in posters, postcards, totems, billboards. The project is completed by the dressing of the visitor center, the info-point dedicated to the project.

With this project Kube Libre won the first prize in the System Identity category at the twenty-third edition of the Brand Identity Gran Prix.