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FCA, Fiat Chrysler Automobiles

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FCA FIAT 500L - Tv commercial

The spirit of kids

A bigger 500 could have been presented by focusing only on its size, but we think those count up to a certain point. That’s why we designed the 500L presentation advertising campaign through a film dedicated to those who are growing and narrated by the spirit of kids. Because only kids could convey the thrill of something so new and so big.